CV / Resume
How to write a CV for a sales job
Sales CVs live and die on numbers. If you're not including metrics, you're missing the point. Here's how to build a sales CV that shows your commercial impact and gets you in front of a hiring manager.
The golden rule: numbers, numbers, numbers
In sales, your results are your CV. Every claim should be backed by a number:
- Revenue generated (annual target, actual achieved, percentage of target)
- Number of accounts or clients managed
- Average deal size
- New business vs account management split
- Conversion rate or close rate
- Pipeline value managed
- Team ranking or league table position
✗ Weak
"Responsible for selling software solutions to SME clients."
✓ Strong
"Generated £1.2m ARR in FY24 against a £1m target (120% attainment). Managed a portfolio of 45 SME accounts, average deal size £27k. #2 in the 18-person regional team."
Personal statement for a sales CV
✓ Example
"Consultative sales professional with 7 years' B2B SaaS experience, consistently achieving 110–130% of annual targets. Specialise in complex enterprise deals with 6–9 month sales cycles and multiple stakeholders. Experienced in MEDDIC and Challenger methodologies. Now seeking a senior AE role in a high-growth SaaS environment."
Key sections for a sales CV
- Personal statement — methodology, sector, deal type, consistent attainment
- Key metrics — a brief table or bullet list of your headline numbers
- Work experience — role, company, dates, your numbers and achievements per role
- Skills — CRM systems (Salesforce, HubSpot), sales methodologies, sector expertise
For sales managers
If you manage a team, your CV also needs to show team performance: team size, combined revenue, how you coached reps, how performance improved under your leadership.
💡 If your numbers aren't impressive, focus on improvement. "Improved from 78% to 112% attainment over 18 months" tells a story of growth. Not every year is a record year — honest progression is credible and respected in sales.
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